This is a product package design for 2016. I designed the whole affair with Adobe Illustrator. I worked with product managers, a packaging supply company, and FedEx (for testing), to design a flexible package that accommodates the shipping of blood, saliva, a shipping bag, and instructions for patients and phlebotomists, with intuitive, friendly type and iconography.
This is a responsive product page design for Sequenom.com, designed in Adobe Photoshop, and representing three (of several) media query-determined screen sizes. The overall website is templated (we worked with an agency to design pages with the excellent Craft CMS), but the existing pages are fairly flat. The request from the product manager was to surface more content in an attractive, accessible way. The design is meant to be flexible and scalable, in order to surface more or less content per product, depending on length and complexity.
2016 Sequenom trade show booth. The request from the product manager was for a clean, fairly high-level 10x20 foot booth to be used throughout the year at national trade shows, which could be supplemented with more tactical, product-specific retractable banners as needed. I created this using Adobe Illustrator and Photoshop (outputting the final PDF from Illustrator). I specified a backlit logo (translucent white on blue) for the solid awning.
2016 Sequenom business card design. I created this with Adobe Illustrator. We worked with an agency to rebrand Sequenom in mid-2016, and the business cards needed to be scalable to accommodate names, titles and contact info of varying lengths. I created several spectral devices to represent the human genome, which I used here for a burst of color (which mandates the CMYK color space). I kept the back pretty simple, with just the logo and company tagline (created by the agency). The whole affair is printed on a soft touch, medium weight stock, with a spot varnish on the spectrum.
These are three of Sequenom's 2016 national and regional trade show banners. They accompany a high-level corporate trade show booth at national shows, and live on their own at smaller, regional shows. I designed all three using Adobe Illustrator and Photoshop, working with product managers, a copywriter, and regulatory.
This is Sequenom iconography I designed with Adobe Illustrator. I wanted to create a system to visually represent both broad and fairly niche concepts, products, and services. I created both solid and outline variants (using a consistent stroke weight), for flexibility across various placement scenarios.
This is an interior of a trifold brochure for Sequenom, geared toward patients. I used Adobe InDesign for the layout, Photoshop for imagery touchup, and Illustrator for iconography. This is part of a series of simplified, patient-friendly brochures that fit into a standard, repeatable template system.
Sequenom is a San Diego biotech known for pioneering noninvasive prenatal testing. I'm an art director there, where I also manage the creative services team.