Side-by-side documentation of common and uncommon uses (always best to sort out the edge-cases well in advance of actually needing them).
ICON is a San Diego-based building supplies company. They asked for a modern, masculine identity. After initial sketches, we narrowed things down and began refining. Once a solid direction was decided upon, I created documentation, and output full color (CMYK, Pantone and RGB) and black and white versions, at both portrait and landscape aspect ratios, paying careful attention to interpolation issues that might occur at smaller scales.