41 Orange is a boutique marketing firm focusing on companies in the restaurant, beverage brand and live event spaces. I created their corporate identity (including color and black and white versions, in both portrait and landscape aspect ratios). Deliverable was a visual style guide and web- and print-ready art.
Pine Creek Bags is a Utah-based bespoke bag maker (mainly for cycling). I created their corporate identity in 2014, using Adobe Illustrator.
San Diego DevOps asked me for a flexible, modern and scalable logo in 2015. I opted for a heavily stylized sail, hoping to avoid any obvious San Diego clichés. I created multiple variations (using Adobe Illustrator), including a color and black and white version, in CMYK and RGB.
MP3.com was my first big job in California, back in the first dot com bubble. This was an evolution of an existing logo thrown together by devs in 1998 (we lost an unnecessary background swoosh device, tilted the whole affair a few degrees, extruded the type, and applied color using Adobe Illustrator).
Ambitny is a San Diego-based data analytics company. I did their branding in 2016. Great care was taken to ensure predictable reproduction of the primary color between print and screen. Deliverables included landscape and portrait logo variants, in color and black and white, in CMYK and RGB, as well as web- and print-ready art.
Identity exploration for the launch of Hortonworks, a big data company. They chose one of my other designs, and refined it a year later as part of a complete brand overhaul. Created with Adobe Illustrator.
Identity concept for SportRx, a San Diego-based sports optics company, created using Adobe Illustrator.
I've spent several years doing corporate identity work for freelance clients across multiple industries. A solid brand goes beyond a single mark, and a lot of time is usually spent up front on research and a creative brief. I like to audit the competition, and get a good understanding of preconceived notions of the company and the industry.