Jesse mellon


Seasoned art director with 18 years agency & CORPORATE experience

I'm a designer by nature. Growing up in the woods of Pennsylvania, art was an outlet that quickly turned into a passion. After attending art school at the Art Institute in Pittsburgh, I started working as a graphic designer for client-side companies like Accuweather and Vivendi. I've built identity systems for and worked with clients like Sony while at Sapient. I now apply my branding and identity expertise client side to build brands.



Resume (PDF)
Sample sheet (PDF)


  • Art director/Graphic/UI designer with 18 years experience in online and offline marketing platforms, programs, and campaigns for biotech, entertainment and big data clients
  • Design team leader who translates business goals into relevant, engaging visual marketing. Mentor junior designers
  • Collaborate with creative directors, marketing executives, engineers, UX designers, and developers
  • Hands-on creator of responsive websites, multimedia campaigns, video, outdoor, mobile, and print collateral
  • Data-driven artist immersed in issues of color, composition, iconography, typography, usability, information architecture and navigation, among others
  • Program advisor for Art Institute of San Diego Graphic Design program; member of University of California San Diego Extension User Experience Design program advisory committee; UI advisor to Mingei International Museum IT committee. Member and reviewer, AIGA



B.S. in Graphic Design, Art Institute of Pittsburgh (emphasis on visual communications and advertising design)



  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Sketch
  • HTML
  • CSS
  • Microsoft Office


November 2014–present | Sequenom (biotech) | San Diego, California

  • Oversee all branding and design for pioneering biotech company
  • Establish branding and guidelines for new and existing products
  • Collaborate with product managers, executive leadership team, vendors, partners, and developers to ensure brand vision is realized for projects including websites, brochures, tradeshow booths and package designs
  • Work with external agencies to establish and formalize corporate standards for color, typography, iconography, photography and logo usage
  • Coordinate UX, design and development efforts to create and beta-test national healthcare provider portal


November 2008–November 2014 | Teradata (big-data analytics) | San Diego, California

  • Designed and directed implementation of user interfaces for database-performance applications
  • Collaborated with clients, supervised and mentored junior graphic designers, and worked with developers and UX team to ensure individual deliverables supported company's overarching business goals
  • Crafted and refined branding, iconography, information graphics and UI controls; contributed graphic design to marketing collateral
  • Performed competitive audits; conducted visual explorations; generated screen comps,  fleshed out wireframes and developed scalable icon, color, and UI systems; defended use of white space; compiled red-line annotations; tested and optimized with clients and global QA teams
  • Contended with scalability challenges–when 10 icons became 20, dug deep for symbols not already used


November 2006–November 2008 | Eventful (digital media) | San Diego, California

  • Established visual voice of multichannel campaigns for artist clients from Peter Gabriel to Infected Mushroom; promoted social-media platform with 20+ million users. Collaborated with clients and agencies; led team of graphic and UX designers
  • Concepted and directed campaign creative; delivered/optimized analytics-informed landing pages, banner ads, emails; designed custom web portals for music artists
  • Built easily customizable email templates, formulated tests (fueled by campaign analysis and metrics), tested multiple iterations and recalibrated creative based on results
  • Revamped Eventful website; re ned logo; forged identities for brand extensions; composed style guide


November 2003–November 2006 | Sapient (marketing + tech) | San Diego, California

  • Managed team of designers and developers for Sony’s consumer electronics web presence; partnered with client, project manager and UX lead to build websites, emails, landing environments and online advertisements


November 2008–present | San Diego, California

  • Created brand identity and collateral for startups and small businesses
  • Formed and managed cross-functional teams


Resume (PDF)
Sample sheet (PDF)