Manager of teams, creator of identity systems, overall solid guy.
Sequenom is a San Diego biotech known for pioneering noninvasive prenatal testing. I'm an art director there, where I also manage the creative services team. The company was acquired in late 2016 by LabCorp.
This is a product package design for 2016. I designed the whole affair with Adobe Illustrator. I worked with product managers, a packaging supply company, and FedEx (for testing), to design a flexible package that accommodates the shipping of blood, saliva, a shipping bag, and instructions for patients and phlebotomists, with intuitive, friendly type and iconography.
This is a responsive product page design for Sequenom.com, designed in Adobe Photoshop, and representing three (of several) media query-determined screen sizes. The overall website is templated (we use the Craft CMS), but the existing pages are fairly flat. The request from the product manager was to surface more content in an attractive, accessible way. The design is meant to be flexible and scalable, in order to surface more or less content per product, depending on length and complexity.
2016 Sequenom iconography
This is Sequenom iconography I designed with Adobe Illustrator. I wanted to create a system to visually represent both broad and fairly niche concepts, products, and services. I created both solid and outline variants (using a consistent stroke weight), for flexibility across various placement scenarios.
Patient-focused trifold brochure
This is an interior of a trifold brochure for Sequenom, geared toward patients. I used Adobe InDesign for the layout, Photoshop for imagery touchup, and Illustrator for iconography. This is part of a series of simplified, patient-friendly brochures that fit into a standard, repeatable template system.
2016 Sequenom tradeshow booth
2016 tradeshow banners
These are three of Sequenom's 2016 national and regional trade show banners. They accompany a high-level corporate trade show booth at national shows, and live on their own at smaller, regional shows. I designed all three using Adobe Illustrator and Photoshop, working with product managers, a copywriter, and regulatory.
These are a few 2016 magazine ads for Sequenom products, created with Adobe Photoshop and Illustrator.
2016 business card design
I created this with Adobe Illustrator. We worked with an agency to rebrand Sequenom in mid-2016, and the business cards needed to be scalable to accommodate names, titles and contact info of varying lengths. I created several spectral devices to represent the human genome, which I used here for a burst of color (which mandates the CMYK color space). I kept the back pretty simple, with just the logo and company tagline (created by the agency). The whole affair is printed on a soft touch, medium weight stock, with a spot varnish on the spectrum.
I've spent several years doing corporate identity work for freelance clients across multiple industries. A solid brand goes beyond a single mark, and a lot of time is usually spent up front on research and a creative brief. I like to audit the competition, and get a good understanding of preconceived notions of the company and the industry.
All good identities start on paper, sketching out variations, reducing designs to their most minimal form. Michael Beirut (my design hero) seeks a level of simplicity that allows a four year old to recreate a good mark with construction paper. Part of my corporate identity process involves simplifying a design until it breaks, then adding back that last embellishment. It's a balancing act, and I love it.
41 Orange is a boutique marketing firm focusing on companies in the restaurant, beverage brand and live event spaces.
San Diego DevOps
San Diego DevOps flexible and scalable identity concepts. They selected a variant of the bottom right.
MP3.com was my first big job in California, back in the first dot com bubble.
Law office of Kevin K Gupta
Client asked for a visually memorable mark sans traditional law office clichés (hammer, scales, etc.). Created in Adobe Illustrator.
Pine Creek Bags
Pine Creek Bags is a Utah-based bespoke bag maker (mainly for cycling). I created their corporate identity in 2014, using Adobe Illustrator. One requirement: make it simple enough to be legible after it's burned into leather.
Ambitny is a San Diego-based data analytics company. I did their branding in 2016. Great care was taken to ensure predictable reproduction of the primary color between print and screen. Deliverables included landscape and portrait logo variants, in color and black and white, in CMYK and RGB, as well as web- and print-ready art.
Hortonworks identity concept
Identity exploration for the launch of Hortonworks, a big data company. They chose one of my other designs, and refined it a year later as part of a complete brand overhaul.
Brand identity for a job skills ranking startup.
Identity for a parent company for multiple startups.
Mindwerks (mindwerksbio.com) is a San Diego-based biotech. I did their corporate identity in 2017.
Identity concept for Givit, a video-sharing app.
Amy S Gant
Identity for a London-based photographer and broadcaster.
Continuuity was a big data app builder, for whom I created a complete corporate identity. They went open-source and rebranded as Cask in 2014.
Zen Diagnostics is a San Diego-based healthcare and genetics consulting group. I created their corporate identity in 2017.
PhaseThree product development is a contract design firm. I designed their corporate identity in 2017.
Name your Game
Name your Game is a 30-year-old Long Beach custom apparel company. I did their corporate identity rebrand in 2017.
Vector illustrations I do in my free time, using Adobe Illustrator. These occasionally make it into commercial freelance projects.
Stylized heart I created in Adobe Illustrator.
I owned this baby back in '85 or '86. I created this in Adobe Illustrator.
Stylized orange (created with Adobe Illustrator, natch).
Running shoe vector. Adobe Illustrator.
Cutaway of a mid-century chair, created with Adobe Illustrator.
Coastal is a San Diego tax advisory company. They asked me to create a modern, approachable identity with obvious nods to their seaside location without falling back on predictable clichés.
Portrait version of Coastal Tax Advisors logo (provided to client as PDF; part of the style guide)
Comprehensive corporate identity
Documentation of landscape and portrait versions of Coastal logo, in color, white, and black versions.
I designed and helped direct the implementation of the Viewpoint web application platform at Teradata, a big data analytics company, between 2008 and 2014. Some of the many users included Apple, Wal-Mart, Best Buy, Coca Cola and eBay.
One of the larger dashboard portlets, which pulled together multiple bits of into into one interface, to ensure context for the user. This was created in Adobe Photoshop, with vectors from Adobe Illustrator. The final, live portlet used d3 and jQuery.
Detail of web app
Detail of web app
Teradata branding iconography
2014 Teradata Viewpoint iconography, which I created using Adobe Illustrator. Each icon represents a different web tool available to our users. I rendered them in both solid and outline forms.
Single-color iconography for relatively obscure, niche processes
This is iconography for a different Teradata tool, illustrating some relatively obscure, niche processes and concepts ("firmware version checker," anyone?). I used Adobe Illustrator and output PNGs and SVGs for the devs to use throughout the application.
Tiny raster graphics for various abstract concepts
These are tiny raster graphics used within some Teradata web applications. I created them all in Adobe Photoshop and output 24-bit PNGs. The challenge here was working without antialiasing, to keep file sizes minuscule, without the icons themselves looking like video game characters from the eighties. I love the sharpness, although creating anything too visually complex just isn't possible.
Custom logo and Mac OS icon design
Custom logo and Mac OS icon design, created in Adobe Illustrator. This was used for installers, within apps, and on marketing collateral.
Custom logo and Mac OS icon design
Custom logo and Mac OS icon design, created in Adobe Illustrator, and used for installers, within apps, and on marketing collateral.
Vector pipes for workloads
This is a detail of a web portlet showing data input and output, represented here using a pipes metaphor. The potential complexity of data flow is off the charts, so a friendly, fairly easy-to-comprehend visual was chosen. I used Adobe Illustrator and Photoshop for this.
This is a set of custom vector icons I created for the Teradata Qube product line, using Adobe Illustrator, around 2013.
ICON corporate identity
ICON is a San Diego-based building supplies company. They asked for a modern, masculine identity. After initial sketches, we narrowed things down and began refining. Once a solid direction was decided upon, I created documentation, and output full color (CMYK, Pantone and RGB) and black and white versions, at both portrait and landscape aspect ratios, paying careful attention to interpolation issues that might occur at smaller scales.
Color logo in landscape and portrait aspect ratios, with tagline.
Rendered 3d wall signage.
Documented protected space and gutter rationale (from the style guide).
Comprehensive corporate identity package
Landscape and portrait logos on white and dark backgrounds (part of the style guide)
Business card design
Brady Architectural Photography
I was asked by architectural photographer James Brady (Dwell Magazine, Luxe Magazine, etc.) to redesign his website in 2013. The site features his commercial and residential work, as well as a blog.
The site needed to be responsive, so I worked with the good folks at Tragic Media to ensure the site worked and looked good across devices (using media queries). They even created a custom swipe nav that appears only on mobile, prior to an off-the-shelf jQuery plugin.
The biggest challenge was framing images of varying sizes and aspect ratios across multiple galleries (it was important to the client that the images not be cropped to a common size). I solved this with a horizontal nav that appears consistently beneath all images (more visibly under narrow images and less visibly under wide images).
The client had equity in his existing branding, so we only lightly touched it, mainly cleaning up kerning.
Comp for client, created with Adobe Photoshop, showing the responsive site in three sizes (media query-driven).
Design for manual image carousel, created with Adobe Photoshop. The imagery itself is variably sized, so the carousel controls (and the interface itself) couldn't jump around as each successive image is loaded; therefore, the width of the bar containing the arrows to the left and right was specified to remain static (and simply extend horizontally to the sides of the image as necessary), to maintain a perception of stability for users.
Image aspect ratio handling
Detail of how multiple aspect ratios are handled with a custom navigation bar. Created with Adobe Photoshop.
Detail of blog design on mobile. Created with Adobe Photoshop.
I worked onsite at Sony Electronics' US headquarters, through Sapient. I managed a team of designers and site developers responsible for design, development and frontend implementation of multiple Sony properties, including SonyStyle.com and Sony Business. I also helped coordinate multi-agency reviews (Sony used a lot of agencies), and the creation of visual style guides (used by said agencies, as well as our own).
Sony sample sheet cover
This is the cover for the templatized Sony sample sheet.
This is a microsite I comped for Sony Hospitality in ~2006, using Adobe Photoshop.
Comp for Sony notebook microsite, create with Adobe Photoshop, circa 2004.
This is an accessories page I created for Sony, using Adobe Photoshop and Adobe Illustrator. I love doing line illustrations like this.
Sony consumer electronics homepage
Sony consumer electronics homepage, circa 2004 or 2005. Created in Adobe Photoshop.
Sony Business email
I created the email templates for Sony Business. This is an email sent ~2006 for the educational market.
Sony Business email
Another email I created for Sony Business.
Sony sample sheet
This was a project undertaken with a UX designer to create a consistent experience for Sony Business customers. The goal was a scalable template to create consistent PDFs, regardless of product or quantity.
Sony business advertisement
This was a templatized custom ad I created for Sony Business. Product imagery and data could be dropped in for completely custom pieces.
San Diego Track Club
I've been a member of the San Diego Track Club for years—they're the oldest and largest running club in San Diego. I started working with them a few years ago on merchandise, as well as some race- and program-specific shirt designs. I've only lightly refined their legacy logo-mark (cleaned up some line-work and simplified typography), as there's definitely equity in the brand; I've focused as much as possible on simplifying things as much as possible.
I created the corporate identity for FlasKap in 2017. With a burgeoning tumbler market (YETI, Hydro Flask, etc.), the inventors wanted a shot-dispensing module that would seamlessly fit most popular models. I wanted the logo to convey a pouring motion. I additionally created custom infographics, sell-sheets, and Kickstarter collateral using Adobe Illustrator and InDesign. The product should launch soon.